The session was about the development of the PR content. However, I wasn’t sure about my PR ideas yet by the session. As I said in the previous PPD, I struggled to connect the PR event to my theme, which is motivation. I get motivated by various objects or actions and people, but I thought fashion itself could be the event’s content. Thus I decided to focus on the concept that I can motivate people to do something.

My idea was to do a simple fashion style test about your body and personality to discover your style, which is not to reveal people’s current fashion tastes. Instead, the aesthetic style survey determines which kind of colour, shape of the design and the texture of the cloth are suitable for people. After that, people will divide into different room sections and try various fashion items. However, I thought it was not clear to indicate the theme, so I added more realistic concepts and the details of the event’s activities.

Firstly, I set the target audience that will be young adults. My goal for the event is to motivate them to find their fashion and encourage them to discuss their thoughts respectfully. There will be various activities to encourage them to explore their new style in keeping with the topic and subject. These activities will be based on questions youngsters should ask themselves when trying to figure out their distinct personalities. The ideas of questions have come from the first PR idea. A set of questions is sent to every attendee before the event begins. The purpose of the quiz is to encourage attendees to consider their style before attending the event to ignite their interest in fashion. The visitors will be divided into groups upon arrival, with each group going to a separate themed activity area.

Session task(6 social media posts)

SDS